Hueman 101
We are a tight-knit team of creatives who bring together complementary expertise across branding, web, and visual content. We operate as a true extension of your team, putting our personal touch into everything we do from the first conversation to the final deliverable.
Jump To: Brand Heart • Process • Services • Our Team
Heart
The foundational elements of why we are here and how we operate.
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We are a creative studio built with purpose. That's why our entire philosophy is centered around understanding the experiences and emotions our clients want to communicate. From brand identity to websites to visual content, we bring those stories to life through a process that is intentional, strategic, and human. By capturing your purpose, we help you build a brand worth believing in.
Rooted In Respect
Before anything else, we are human. We treat every partner with humanity, respect, and genuine care.
Strength in Each Hue
Our team is composed of a group of versatile creatives who defy a single title: builders, thinkers, storytellers. We celebrate the different backgrounds, beliefs, and experiences that give our work truth, depth, and perspective
Lifelong Learning
We constantly explore, test, and learn in order to problem-solve the emerging challenges of our clients in an evolving digital world. Every partnership is a chance to grow alongside the people we work with.
Excellence in Every Detail
Our work sets us apart. From strategy to final execution, we hold ourselves to the highest standard at every stage to achieve consistently impactful results.
Power Of Partnership
Partnerships, not projects. Our intention is to approach every project with this mindset. In doing so, we cultivate true collaboration because the best solutions are the ones built together.
Process
Our process is collaborative, creative, and always guided by our expertise.
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1 Identify
The design journey begins with identifying your audience, which sets the foundation of for every design decision we make.
Hueman 101: The best brands and websites pay attention to the identity of their audience and cater to their needs, motivations, and values.
2 Create
Any service we provide uses what we learned from the Identify step. Every design we create is tailored to fit the needs of your audience.
Hueman 101: Almost every aspect of design has a psychological component. This philosophy takes guesswork out of the design process, allowing us to express our creative side confidently.
3 Iterate
During this step, we gather your feedback to fine-tune the designs with your input.
Hueman 101: As we iterate back and forth and fine-tune together, it is critical not to lose sight of your target audience and keep them at the forefront of decisions, changes, and edits.
4 Delivery
After final deliverables are in your hands, we make sure you have everything you need for the next phase of your journey.
Hueman 101: You never stop learning how to speak effectively to your audience. Our work with you will ensure that you are equipped with everything you require for a future-proof result.
Services
Having a diverse creative team lets us offer a variety of different services.
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Brand Writing
Brand Audit & Research
Brand Heart (purpose, visions, mission statements)
Brand Name Ideation
Brand Messaging (tagline, value prop, pillars)
Voice & Tone
Copywriting
Graphic & Brand Design
Logo Design
Custom Illustration
Brand Identity
Color Palette & Typography
Brand Guides
Brand Revamps & Brand Touchups
Wireframes & Prototypes
Social Media Content
Advertisements
Print Collateral
Tradeshow and Conference Design
Web & Technology
Website Design & Development
Platforms: Figma / Squarespace / Framer / Shopify / WordPress
E-commerce & Retail
Website Maintenance
Web Accessibility Consulting & Auditing
Search Engine Optimization (SEO)
Content Creation
Branded Content
Photography
Videography
Podcast Production
Coloring
Motion Graphics
Custom Illustration
Animation
Creative Retainer
Our entire team and toolkit of skills at your disposal
Meet our mighty team that you’ll
wish you started working with sooner.
Real people. Real creative. Get to know the team you'll work with on your project.
CP Phan
CEO | Photographer & Cinematographer
Entrepreneur and business owner since 2013, CP is a proud husband, father of two, and a striking balance between introverted, extroverted, and workaholic. A natural-born “dabbler” in a variety of things, you may likely hear CP small-talk about cameras, quirky business ideas, the perfect cold brew recipe, and his latest pickleball conquests!
Carly Harris
Brand Designer & Editor
Despite her quiet nature, Carly loves trying new things — from trying new restaurants to picking up new hobbies. She enjoys spending her spare time doing anything creative such as illustration or wood burning, spending time with her boyfriend, baking delicious cookies for the team, or creating crafts and trinkets on her Cricut machine.
Ilmaa Haque
Project Manager
Voted “Most Likely to Use Google Sheets”, Ilmaa is a self-proclaimed professional in many things. From review sites to Medium articles, Ilmaa loves to contribute to nontraditional scholarship. When she isn't in front of her laptop, Ilmaa enjoys reading, trying trendy new coffee shops, and using snail mail.
Natalie Hibbard
Web & Graphic Designer
A tech-savvy creative with an eye for color, Natalie balances her digital designs with an analog passion for sustainability. When not crafting playful websites, she's fronting her band Gloombot or binge-watching HGTV with an iced lavender latte in hand. Off the clock, you'll find her either chilling with her bunny, Snail, or maximizing her AMC Stubs membership one film at a time.
Jon Banach
Video Editor & Cinematographer
When it comes to the perfect Saturday night, Jon is probably sitting in a cozy chair with warm lighting entrenched in one of his many Spotify playlists either writing his next screenplay, color grading in Resolve, or playing any number of video games with his friends online. Born and raised in Wisconsin, Jon isn’t as big a fan of cheese as you may think, and perhaps surprisingly, he’s never been to a Packers game, but he does love the Milwaukee Bucks.
Jump To: Brand Heart • Process • Services • Our Team